Behind The Lines was founded in 2003 by Melanie Roberts, former Managing Director of Sales Associates and a media sales and training professional for over 20 years.
I have a passion for learning and helping people and organisations to share and grow their knowledge.
I’m constantly challenged to update my thinking on business through my clients and academic work. I believe that the key to our shared future lies in life long education for everyone.
My workshops are relaxed and responsive, I deliver ideas and examples and encourage everyone to create their own best practice for their own personal world conquest.
I work with all aspects of an organisation from the structure and systems to the culture and at an individual level to ensure that change is positive and sustained.
Business skills and sales trainer
Lecturer at Kingston University Business and Law
Media sales and advertising agency roles including Quantum and EMAP and part of the launch team of Carat Business Ltd.
Launched my first business, Sales Associates Ltd a recruitment and training company in 2002.
Launched Behind the Lines training in 2010.
Media, advertising technology,advertising agencies, start-ups.
DWA, IDG , Arria NLG, Mmultiply, Kantar, Encore Digital and many more over the years.
MBA Technology Management (ongoing)
Post Grad Certificate Business Administration
Playing in the woods with my children, working with smart people, doing nothing.
Defeatism and laziness
Behind the Lines can bring in expert partners to offer specialist insights in a wide variety of areas. We regularly work with all of our partners and we share a common goal - to create real change in the businesses we work with.
I’m a business designer and engineer with 30 years of experience in marketing, digital media, product development and C-level roles, in startups and corporates; holding strategy and management positions at Electronic Arts, Sky, Microsoft and Emap. I’ve learnt my craft by running multi-million dollar P&Ls, building and managing teams across multiple territories in rich, large corporates and poor start-up environments.
I’ve been doing this a long time – it means that I often tell my clients things that they need to hear; not what they want to hear, using a process that delivers tangible results that empowers businesses to build on the work we do together.